Cookie Notice

1. What are cookies?

Cookies are small text files that are placed on your device when you visit a website. They are widely used to make websites work more efficiently, remember your preferences, and provide information to the website owner about how the site is being used.

Cookies can be “session cookies” which are deleted when you close your browser, or “persistent cookies” which remain on your device for a set period or until you delete them.

2. How we use cookies

We use cookies to ensure our website functions correctly and to understand how visitors use it so we can improve their experience. We use two categories of cookies:

We do not use advertising cookies, tracking pixels for ad targeting, or third-party marketing cookies on this website.

3. Essential cookies

Essential cookies are necessary for the website to function and cannot be switched off. They do not store personally identifiable information and do not require your consent under UK GDPR.

4. Analytics and marketing cookies

We use Google Analytics to understand how visitors interact with our website, which pages are visited most, how long people spend on the site, and where visitors come from. Google Analytics data is aggregated and anonymised where possible. Google’s privacy policy is available at policies.google.com/privacy.

We also use the LinkedIn Insight Tag to measure the effectiveness of our LinkedIn campaigns, understand which professions visit our website, and enable retargeting to people who have visited our site via LinkedIn. LinkedIn’s privacy policy is available at linkedin.com/legal/privacy-policy.

We use Google Ads conversion tracking and remarketing to measure the effectiveness of our advertising and to show relevant ads to people who have previously visited our website. You can opt out of Google’s use of cookies for advertising via Google’s Ad Settings.

All analytics and marketing cookies are only placed on your device with your explicit consent.

5. First-party data and email marketing

We collect email addresses and other contact information through our website forms and email capture features. This first-party data is used to send marketing communications, industry insights and updates about Pivot Blue’s services via Mailchimp.

We only send marketing emails to individuals who have explicitly opted in. Every email we send includes an unsubscribe link. You can withdraw your consent at any time by clicking unsubscribe or emailing [email protected].

Mailchimp’s privacy policy is available at mailchimp.com/legal/privacy.

6. Managing your cookie preferences

You can manage or withdraw your consent to non-essential cookies at any time using the following methods:

• Cookie banner — use the Accept / Decline buttons on our cookie banner. Reset your preference by clearing your browser’s local storage
• Browser settings — most browsers allow you to refuse or delete cookies. Visit your browser’s help pages for instructions
• Google Analytics opt-out — install the Google Analytics Opt-out Browser Add-on
• LinkedIn opt-out — manage preferences at linkedin.com/psettings/guest-controls
• Google Ads opt-out — manage settings at adssettings.google.com
• Email unsubscribe — click unsubscribe in any marketing email, or email [email protected]

Please note that disabling cookies may affect the functionality of the website.

6. Changes to this notice

We may update this Cookie Notice from time to time as our use of cookies changes or as legal requirements evolve. Any changes will be posted on this page with an updated revision date.

7. Contact us

If you have any questions about our use of cookies, please contact us at [email protected] or write to us at our registered address (see below).